After a friendly and entertaining wine tasting event at El Lugar del Vino in Rivas (The Place of Wine, Madrid), a customer walks in asking for a Rosé right before closing. In just a second, 3 customers get up in unison crying out: “The Peregrino Rosé! The Peregrino!”

Will it have to do with passion, brand pride, and storytelling interactively from the Gordonzello Winery commercials? Thank you, Toño Morán. Proud to witness how you guarantee such exceptional Customer Experience with Soft Skills.